I don’t know about you, but if you are like me, you LOVE coffee. I am a coffee fiend. I cannot imagine even conceiving of beginning the day without the fragrance of my dark roast helping to wake me up before I do my morning prayers and get into all my research here.
However, for those of us who love the taste and smell of coffee, there is but one problem; Coffee culture, particularly here in the States, is overwhelmingly liberal and leftist. In fact, there are articles out there that have titles like ‘Why lattes are associated with liberals.’ Wouldn’t it be wonderful if we could enjoy a cup of coffee knowing that the money we used to purchase that coffee was going to conservative causes rather than enriching a bunch of corporatist globalist leftists?
Well, my friends, that day has now arrived. There have been some very interesting articles of late written on the phenomenon of the rise of the conservative coffee maker and coffee shop. One article even talked about a coffee retailer’s mission to Make Coffee Great Again! Regardless of the lightheartedness of this, there is a real identifiable trend among coffee makers today to market their products as manufactured BY conservatives FOR conservatives, and as such, they see themselves as meeting a demand in the market and giving a place for conservatives to enjoy their coffee without being harassed by secular liberal propaganda and political platforms.
There is no question that the coffee retail industry is absolutely huge; as I understand it, the coffee industry currently generates about $30 billion dollars in annual revenue and consists of nearly 200,000 different businesses. It is certainly a fertile industry to begin growing distinctively conservative coffee business and franchises.
What is perhaps by far the most successful conservative coffee company today here in the States is what is called the Black Rife Coffee Company; it was launched in 2014 by a former Green Beret named Evan Hafer. He saw companies like the ultra-liberal Starbucks promoting same-sex marriages, refusing to use the term Christmas on their cups, having a weekend-long fundraiser for the American Civil Liberties Union. That all disgusted him. But then he took particular offense at Starbucks’ announcement that they were planning on hiring ten thousand refugees in response to President Trump’s travel ban. That is when Hafer said, enough. So in response to that, he made the announcement that it was the goal of Black Rifle Coffee to hire ten thousand veterans who served their nation with honor and integrity; That is the kind of values that Black Rifle Coffee is pledged to uphold. He really positioned the company as a major political opponent to the incessant leftwing activism that characterizes so much of coffeeshop culture today. As a result, Black Rifle Coffee is now THE fastest-growing coffee company in America, and plans to open 100 stores over the next five years.
And Hafer is not alone. There are many other coffee makers who are selling their products for the explicit purpose of supporting and funding conservative causes: Operator Coffee, Guns & Grounds, Thrasher Coffee, even Alex Jones features his own coffee brand called Patriot Blend organic coffee.
More than that, you actually have a number of Christian monasteries that produce coffee to help raise funds for Christian charity work and the operating costs of the monastery itself; we have Abbey Roast, Mystic Monk Coffee, Burning Bush coffee from St. Tikhon’s monastery in the Pocono Mountains in Pennsylvania. It seems that there is no shortage of options out there for us to take advantage of when it comes to both savoring our coffees and supporting our conservative and Christian values.
This phenomenon of the rise of conservative coffee shops and makers is actually part of a wider social dynamic that scholars are calling consumer politics; it is also known as consumer nationalism, which is a subcategory of economic nationalism. Consumer politics or political consumerism involves consumers intentionally purchasing products and services from companies that support and contribute to their political values. It is the practice of making consumer choices based on political and/or ethical considerations. We have talked about this before. More and more people are recognizing that there is power in their purses, and that they can in fact promote and defend their political values by purchasing from businesses that support those values. They are increasingly engaged in what scholars call political consumerism, and that is where we actually are intentionally voting with our wallets.
This voting with our wallets generally involves two dynamics, boycotts and buycotts. Boycotts are of course the intentional refusal to purchase from companies that offend our political values, while buycotts are intentional purchases from companies that support our political values. What scholars are noticing is that boycotts and buycotts are becoming an increasingly prominent characteristic particularly here in the American marketplace. There is, we are noticing, an increasing partisan nature to the marketplace, where companies are more and more being divided up between liberal corporations and conservative corporations, such as Chick-fil-A, Hobby Lobby, Cracker Barrel, Urban Outfitters, and so on; and more and more people are making the intentional choice to buy as often as possible only from those companies and businesses that support their values and contribute to their causes.
In that spirit, I am providing for you down below an affiliate link to some Black Rifle Coffee beans; so go ahead and click the link and get yourself some wonderful coffee all the while knowing that you are supporting an awesome conservative business that supports our conservative values.
One final thing, Evan Hafer of Black Rifle Coffee once made the quip that your typical liberal coffee culture is a bizarre mix of pseudo intellectualism and a kind of conformity where the coffee makers, the baristas look like they should be out chopping wood but they do not have the calluses to prove it. He said that is what makes Black Rifle Coffee so different: not only can we make you a great cup of coffee, but we can also beat you up as well. Now that is what it means to be a conservative.
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